The majority of customers turn to online reviews to learn about a product or service. Many customers rely on these reviews to determine whether they should do business with a certain company. In many cases, this information is as important as a personal recommendation. As a result, your company should prioritize earning positive online reviews.… Read More »
Companies research potential candidates online. Job searchers conduct their own research when reviewing open positions. Your online presence and reputation can be the deciding factor as to whether top candidates apply to your organization or a competitor. Social Proof is Important People research everything online, from the kind of smartwatch they want to buy to… Read More »