Summer is here and the time you spend at your desk is divided between working on that important presentation and daydreaming about relaxing on the beach. You may be surprised to know that you aren’t the only one in your office contemplating taking a summer vacation. In fact, your company website may already be idle. How do you know if your website is on break, and how do you fix it?
Unintentional Neglect
Small business owners have to wear too many hats, which leaves some important tasks undone. Company websites are often hastily erected and then ignored for other chores. Your website is left to its own devices, wandering the Internet on its own, trying to attract attention without the right tools.
Technology at the Speed of Light
You don’t mean to ignore your website. It’s just that you have so many things to do and Internet marketing seems too complex. How are you supposed to keep up with all of the changes in technology, social media and marketing? If you dedicate all of your time to learning the intricacies of Web creation, how are you going to keep your business running?
The Vicious Cycle
A company website is an important vehicle for attracting new customers and generating revenue. A website can collect information, sell products, and inform prospects what your company is all about. If your website is run correctly, you could spend less time offline trying to market and operate your business. Yet you spend so much time running your business, you don’t have time to devote to this important business tool.
Starting at the Beginning
If your website is underperforming, it is best to start at the beginning. The format of a website can help or hurt marketing efforts. Websites now need to be mobile friendly in order for potential and existing customers to communicate with your company or order products from tablets or smartphones. Once you have the right format, you need content, a blog, a way to track visitors, and a shopping cart if you are an ecommerce business. You also need a social media presence to start a conversation with potential customers and attract them to your website.
While you take a vacation this summer, your website could be working hard for you attracting new business and taking care of existing customers. If your website isn’t performing at its best, you may want to hire temporary staff to perform the website management tasks required to improve your site’s profitability. Once your site is running strong, you may want a few employees monitoring your website and updating elements when necessary.
If you need help with your website, contact us. At the Job Store, we have candidates with many different skills, including the technical skills necessary to create and maintain your website. Call us and let us know what you need and we can work with you to create a staffing plan that will work best for your business this summer and beyond.